THIS IS A FAMILY

ARCANA BRAND PRESENTATION

JONATHAN YUNGER | HANK HOFFMAN | MATTHEW COLLADO | GUY RONEN | ANTON ALADZHOV

JONATHAN YUNGER | HANK HOFFMAN
MATTHEW COLLADO | GUY RONEN
ANTON ALADZHOV

THE CREATIVE AND TECHNIICAL INCUBATOR — THE STUDIO OF THE FUTURE

THREE COMPONENTS, PERFECTLY BALANCED TO CREATE A TIMELESS BRAND

AN EVOLUTIONARY REVOLUTION

INVESTOR PITCH DIRECTION

JONATHAN YUNGER | HANK HOFFMAN | MATTHEW COLLADO | GUY RONEN | ANTON ALADZHOV

As I also stated during the preceding Zoom call, I'm going to push back — with supporting justification — and argue for a different approach to the layout as a whole. Solely in the pursuit of a successful outcome. The main tenets by which a any deck can be improved to ensure maximum audience engagement, are:

PEOPLE. DON'T. READ.

Don't use text if you could use an image.

Delight your audience. They start from "no". How do you flip that?

Never use more than 24 words on a single slide.

Make everything big enough to see from the back of an auditorium.
Make a separate version as a printable leave-behind.


Banish ambiguity as if it were the Devil incarnate.

PEOPLE. DON'T. READ.

Use an image if it gets rid of words

Delight your audience

Never use more than 24 words on a slide.

Make everything bigger.

Ambiguity is the Devil incarnate

PEOPLE. DON'T. READ.

Never use words that can't be spoken or substituted for an image.

Never read from the slide.

Never use more than 24 words on a single slide.

Make everything bigger.

Banish ambiguity as if he were the Devil himself.

So, straight into it.


ARCANA is revolutionary, therefore ARCANA is scary. The fear has to be turned into excitement. Caution into FOMO.


Understanding the ARCANA STUDIOS offering relies on knowing the arena the company is entering, — the history and the tech — none of this can be assumed. But it can be encapsulated very succinctly, so it should.


Potential investors want proof of expertise, but aren't going to read anyone's resumé. They don't need to be told how businesses work, just how ARCANA works. What's the model and how does it generate revenue.


Phrases such as "Never pick up a camera again" are… imho… borderline irresponsible, and actually sit in direct opposition to what Arcana Studios itself is about — the synergy of new and traditional methodologies, with a long-term view of being able to phase out most of the latter over time.


If TESLA's sell-line was "You'll never need a steering wheel again" — they'd never sell a single vehicle.



So, straight into it.


ARCANA is revolutionary, therefore ARCANA is scary. The fear has to be alchemized into excitement. The emotion of caution has to be turned into the emotion of FOMO.


Understanding the ARCANA STUDIOS offering relies on knowing the arena the company is entering, — the history and the tech — none of this can be assumed. But it can be encapsulated very succinctly, so it should.


Potential investors want proof of expertise, but aren't going to read anyone's resumé. They don't need to be told how businesses work, just how ARCANA works. What's the model and how does it generate revenue.


Phrases such as "Never pick up a camera again" are… imho… borderline irresponsible, and actually sit in direct opposition to what Arcana Studios itself is about — the synergy of new and traditional methods, with a long-term view of being able to phase out most of the latter over time.


If TESLA's sell-line was "You'll never need a steering wheel again" — they'd never sell a single vehicle.



So, straight into it.


ARCANA is revolutionary, therefore ARCANA is scary. The fear has to be turned into excitement. Caution into FOMO.


Understanding the ARCANA STUDIOS offering relies on knowing the arena the company is entering, — the history and the tech — none of this can be assumed. But it can be encapsulated very succinctly, so it should.


Potential investors want proof of expertise, but aren't going to read anyone's resumé. They don't need to be told how businesses work, just how ARCANA works. What's the model and how does it generate revenue.


Phrases such as "Never pick up a camera again" are… imho… borderline irresponsible, and actually sit in direct opposition to what Arcana Studios itself is about — the synergy of new and traditional methodologies, with a long-term view of being able to phase out most of the latter over time.


If TESLA's sell-line was "You'll never need a steering wheel again" — they'd never sell a single vehicle.